CREATING B2B PERSONAS THAT CONVERT

A well-defined B2B customer persona enables you to connect with the right decision-makers.Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona?A B2B customer persona is a semi-fictional representation of your ideal business client based on real data and mar

From accounting and IT to marketing and HR, business services help reduce costs across all sectors.Understanding the types and value of business services can help you make better decisions. Understanding Business ServicesBusiness services refer to professional solutions offered by individuals or firms to help other companies reach their goals. Ke